Alere HIV PRODUCT LAUNCH + DIGITAL ASSETS REDESIGN
Alere HIV is a global healthcare company specialising in rapid diagnostic tests. Recently Alere HIV launched a new diagnostic product the Alere™ q HIV-1/2 Detect.
The brief was to design a visual identity and accompanying collateral for the product launch including; a printed brochure, short motion graphic and the integration the of the new product onto the Alere HIV website and iPad sales app. In addition to this, the existing Alere HIV website and iPad sales app were also redesigned.